Spark to Hack ✧

by Aurelie Moser

Hi, I'm Aurélie, a professional coach and facilitator, specialized in innovation in healthcare. I enable team and organization leaders in healthcare to reduce the time between technology or ideas discovery until significant investments by bringing creativity and disciplined methods with contagious energy and a smile, deep expertise in commercial strategy and healthcare innovations as well as a team and system coaching approach. I have a No BlaBla, No Bulshit, and no Blingbling values.

The closer you look, the less you see : 6 customers for your ecosystem mapping. StoH#19

Hello ! I hope you're enjoying the first frosty winter days as much as I am in Basel 🥶. This week, we ran workshops for 14 startups in healthcare from Africa, Asia, and Latin America. I love meeting these entrepreneurs; they have so much energy and determination. One of the highlights was coaching them on their ecosystems. Indeed, in healthcare, the person who receives the service isn't the one who decides what they get or how they pay for it. So, a unique approach to grasp this complexity...

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6 days ago • 4 min read

Goals Setting don't work. Focus on systems Instead. StoH#18

Hello ! I hope you are settling well into this new winter season. Last week, I led a bootcamp to wrap up a 6-month program with 20 digital health startups. It was a nationally-funded program aimed at making Switzerland a leading player in digital health. I've realized, once again, that goal setting and maintaining focus are common challenges for these entrepreneurs (and for me, to be honest 😱). So here, I'll share what has worked for me, developed over the past 5 years through trial and...

20 days ago • 4 min read

Stop focusing on sales, shift to ecosystem led growth StoH#18

Hello ! Autumn is one of the most creative seasons. I love walking into the colorful forests near my place (and yes, also preparing for Halloween 👻 ). I led a workshop this week to promote ecosystem-led growth around predictive maintenance in the Basel region. I realize this concept is still not widely used, while it is core to innovation today. So here you will get the definition, the benefits, and how to take the 1st step. This is the new competitive advantage : it's where sales,...

about 1 month ago • 4 min read

Access, reimbursement and pricing - a critical mindset to succeed. StoH# 17

Hello ! I hope you enjoyed the first two weeks of October! I took a break to recharge my batteries after a busy September (and yes, I skipped one newsletter - the last one was 3 weeks ago ). During this vacation, we did puzzles with my little one. This made me realize that my expertise today is like multiple pieces of a puzzle that perfectly match my clients' needs: access and pricing strategy + innovation management + AI and other digital health solutions design. So here I will explain...

about 2 months ago • 5 min read

Crystal-balls don't exist - but you can learn to better predict the future. Here is how StH#15

Hello ! September is already here! I hope you've settled into the new schedule or will do so soon. Here, with homework for the kids (in German, of course 😅) and several exciting projects underway in customer-centricity and open innovation training and coaching, things are quite intense! I often receive questions about "how to talk to people" (be it customers, colleagues, or even bosses) to better understand their needs and thereby design successful projects or products. You'll get my...

3 months ago • 5 min read

The 3 C business model canvas : my adapted version of the BMC to better deal with complex systems: StoH# 14

Hello ! I hope you've had a lovely two weeks, not too warm (as I write this message, it's 37 degrees here 🥵), and you're recharged and ready for the "back to school" phase. This week, as an Innosuisse expert (reviewing funding programs for the federal agency of innovation), I attended the Innosuisse plenary at EPFL (Ecole Polytechnique de Lausanne). Together with coaches and other experts, we shared a common observation: many teams lack a robust business strategy. This is fundamental. And to...

3 months ago • 5 min read

If your teams are too technology focus, embrace a demand vs supply view of the world 😱 StoH#13

Hello ! I hope you had a lovely summer break (or winter break for some readers 😉) or are preparing one for September. I enjoyed France in the south (Provence 🍸) and the north (Bretagne 💨). We call it vacation, but with 3 kids, sometimes the office seems quiet, right 😅? We've just enrolled the 100th team in our Online Academy, with 70% being digital health startups. In this coaching, the magic happens when I see teams transitioning from a technology-centered mindset to one rooted in customer...

4 months ago • 4 min read

Forget MVP buzzword, do this instead : Prototype - StoH# 12

Hello ! This is the last newsletter before my summer break, yes 🌴 ! I hope you can read it in the office during a relaxing slow-down season or on the beach. I have been a digital nomad working from France for 2 weeks now (yes, even with 3 kids, you can do it 💪). I have enjoyed watching my kids build a treehouse daily with a different iteration. They construct, use, and improve or destroy if they dislike it. They prototype constantly. So today, I want to convince you that perfection is your...

4 months ago • 5 min read

Passion inked: Why writing became my unexpected Love StoH# 10

Hello ! After last week's newsletter on platform business models, let's take a look behind the scenes at Bambooster, on questions I get daily: "How much time do you spend writing?", "I like the humor in your LinkedIn post, how do you do that?", "What is the benefit of writing online?", "What is your organization?" In this newsletter, I will share why I spend so much time writing online and how something I used to hate became a core part of my daily routine. Maybe more importantly, why YOU...

5 months ago • 5 min read

Why ecosystem focus is the new mindset you need to build ? StoH# 7

Hello ! For the last newsletter, I received feedback that warmed my heart: "You offered me a 15 mins time to think" ❤️. Thank you. I hope this edition will also provide you with a "Time to Think" about the complex topic of the ecosystem mental model. Many of us are transitioning from a product-centric to a customer-centric mindset, embracing the transformative notion of "customer centricity". That's a great step, but it's not the final destination. The real challenge, and opportunity, lies...

7 months ago • 5 min read

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